Details of Dinky 31c Trojan 15cwt Van 'Chivers'
The Dinky Trojan 15cwt Van 'Chivers'.
Third in the series of Trojan vans ('Esso', 1951; 'Dunlop', 1952) the 'Chivers' model, 31c was first advertised in the Meccano Magazine, during December 1953. The 3 3/8 inch long model of the popular Trojan 15cwt van had a proposed cost was 2/2, which was its price when launched in February 1954. In a relatively low-key launch, the Meccano Magazine included the Trojan 'Chivers' van in its Dinky Toys adverts throughout the autumn, although no price was given. In December 1954, when the van had been renumbered 452, the cost had risen to 2/6. The van's livery was in Ivy Green and carried a detailed advertisement for 'Chivers Jellies', a manufacturer of preserves, from Histon, Cambridgeshire. The model had Pea Green, ribbed hubs and smooth black tyres. Unusally, the drawing on the model's box was on its wider side. The model was deleted in 1957.
The Trojan 15cwt van was manufactured by The Trojan Motor Company, at their Purley Way factory, Croydon, between 1947 and 1961, when the firm ceased business and the plant was turned over to assembling Lambretta scooters and Heinkel bubble cars. Originally, this popular van was powered by a 2-stroke petrol engine, which was test-driven around Westerham and Woldingham, on the Kent-Surrey border. But, throughout the 1950s, the van was powered by a Perkins P3V diesel engine.
In 1873, farmer, Stephen Chivers, began making fruit jam and other preserves following the year's fruit glut. During 1889, he extended the product range by introducing 'Chivers Jellies'. Chivers and Sons Ltd, was sold to Schweppes and eventually, in 2004, to Premier Foods, who axed the Chivers brand in favour of their Hartley's jams and jellies.
Launched in February, 1954, the model was deleted in 1957. The original price was 2/2 . It was available in green finish. Released as Dinky 31c in 1953 withdrawn as Dinky 31c in 1957.
Base:tin plate base
Origin:Made in England
Wheels:cast ridged hubs, green hubs, plain rubber tyres
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